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Beyonce bikini body on show for new H&M collection

by Carlton Whitfield. Published Wed 17 Apr 2013 13:33, last updated: 29/04/13

More pictures available. View the gallery


Beyoncé shows off her incredible figure in this stunning new H&M Summer campaign, wearing a variety of tiny two-pieces.

The 31-year-old superstar displays her washboard abs and hourglass figure as she smoulders for the camera in these new shots.

Beyonce is a picture postcard perfection wearing a yellow halterneck bikini to a black fringed number and a tie-dye two-piecee, shot by Inez van Lamsweerde and Vinoodh Matadin.

The images of the singer, which will be featured on billboards and editorial adverts worldwide, see her billed as Beyoncé as Mrs. Carter in H&M - referring to the star's upcoming Mrs. Carter world tour.

Speaking about the campaign Beyoncé said: "I’ve always liked H&M’s focus on fun and affordable fashion.

"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.

"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

To see more pictures, click the gallery tab under the photos.

Donald Schneider, Creative Director of H&M, added: "H&M’s summer campaign starring Beyoncé is an
epic fantasy, with glamour, drama and also a sense of paradise.

"It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer."

And Ann-Sofie Johansson, Head of Design for H&M, said: 'In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer.

'There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini.

'What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.'

The new H&M campaign will hit stores and online from May, and features swimwear and beachwear pieces as well as a tie-dye bikini from the H&M for Water collection.




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