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Grab some shades and start practicing your most withering Anna Wintour icy looks; the London Fashion Week front row is coming to your front room.
London Fashion Week straps on it's killer heels and starts strutting its stuff on Friday - and due to the pandemic - everyone is invited.
A ticket for a catwalk show is usually considered something money cannot buy... with front row spots only frequented by A-List stars and fashion editors.
But this year, there will be no handbags drawn over who gets to sit "FROW" as London's brands make a bid to show off there wares worldwide online.
Erdem Moralioglu's show is usually one of the most sought after tickets, but this season he will show his autumn/winter 21 collection digitally, with an audience free runway show, which the press and public can both tune into on February 23 at 5.30pm.
Erdem said: "There is something quite beautiful about filming a show with no audience.
"You can push the boundaries creatively and find new ways to tell the story of the collection."
Fashion designer Alice Temperley, who will be showcasing her new collection via film on Friday added: "I love the fact that all this makes it more inclusive, which is what fashion should be.
"Not to have to turn people away from a show with limited seating and to not have to deal with the politics of the front row."
A full schedule of shows can be found on londonfashionweek.co.uk
